What Is Attitude?
Attitude is very similar to emotion; and like emotion, attitude plays a very important role in wealth creation. Either one can make or break your efforts at creating wealth and achieving financial freedom.
Define Attitude
Here is What Wikipedia has to say about attitude:
“An attitude is a hypothetical construct that represents an individual’s degree of like or dislike for an item. Attitudes are generally positive or negative views of a person, place, thing, or event– this is often referred to as the attitude object. People can also be conflicted or ambivalent toward an object, meaning that they simultaneously possess both positive and negative attitudes toward the item in question.
“Attitudes are judgments. They develop on the ABC model (affect, behavior, and cognition). The affective response is an emotional response that expresses an individual’s degree of preference for an entity. The behavioral intention is a verbal indication or typical behavioral tendency of an individual. The cognitive response is a cognitive evaluation of the entity that constitutes an individual’s beliefs about the object. Most attitudes are the result of either direct experience or observational learning from the environment.”
As you can see, attitudes are emotional responses. They are also things that are learned or conditioned over time. That means that attitudes are not set in stone, either—they can be influenced by your concerted effort and by opening your mind through education and exposure (even informal education via books, research, etc.). Your financial attitude does not need to stay the same as it has always been, you can modify your attitude towards money if you will put in the effort.
Changing Attitude And Communication
To illustrate the fact, read further (from Wikipedia):
“Unlike personality, attitudes are expected to change as a function of experience…
“Attitudes can be changed through persuasion. The celebrated work of Carl Hovland, at Yale University in the 1950s and 1960s, helped to advance knowledge of persuasion. In Hovland’s view, we should understand attitude change as a response to communication.”
So not only can attitudes change, they are expected to do so; and the key to that change? Communication in its many forms (written, spoken, etc.). It seems that since you are here communicating via this electronic medium, you are on a great path for positive attitude development and resulting wealth creation. Cheers to that!
Sean Rasmussen
Success Communicator
Aussie Internet Marketer © 2004 - 2009
Tags: Attitude, Creating Wealth, emotion, Financial Freedom, Wealth Creation, wealth creation blog, Wikipedia
June 6th, 2009 at 5:35 am
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