Measuring Financial Performance
Saturday, July 3rd, 2010When someone asks you about your business’s financial status, you most likely respond with something like “okay” or “great”, but then what do you say? Not to worry, you are not the only one to fumble with your reaction. It seems like a simple question, however, there are many answers.
Below are a few different ways that you can respond when faced with questions about measuring the financial performance of your business:
• Profit – One way to measure financial performance is by looking at the amount of money that you are making. You can find this answer by looking at your profit and loss statement, or income statement. Profit is the amount of money your business created, and loss is the amount it consumed over a specific time frame.
• Cash Flow – Your cash flow is the amount of cash that you have now compared to the amount with which you started. Cash flow is different from profit. You begin with the net income and make the necessary adjustments on the balance sheet; the result is your cash flow.
• Time Invested – The number of hours every day, week, month or year is another way of measuring financial performance. Investing less time in your business, while continuing to earn the same amount of money, is a good indication that business is good.
• Business Valuation – You can also measure your financial performance by its fair market value. In addition to your current income, you can also determine financial performance by resale value. If you were to sell your business now, how much money would you make? A high valuation means your business is doing well.
• Net Worth – Do you have a number of substantial investments in real estate, savings accounts and other holdings? If your net worth has increased because of the money that you are making through your business, then your business is performing positively in the financial department.
Sean Rasmussen
Success Communicator
Aussie Internet Marketer © 2004 – 2010



