Real Estate - Real Estate Investors: How to Get a Powerful Marketing Education for Free

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Real Estate Investors: How to Get a Powerful Marketing Education for Free
By: Find Motivated Sellers for Real Estate Investing

I am a total geek.

A few weeks ago, late at night, I wasn’t in the mood to go to bed yet so I turned on the TV.

You may assume that I flipped to the Late Late Show, but that is not the case. Most deliberately I turned to the insomniac’s staple, paid programming. Yes, I intentionally watch infomercials.

I find there is much to be learned from studying the marketing and sales methods used in this media. Most infomercials are produced by very successful marketers. FYI…the Guthy-Renker shows are some of the best as proven by their staying power.

I could record an infomercial and base a whole seminar around studying it. From the “and that’s not all” offer to the “call in the next ten minutes” close, there are strategies that can and should be easily adapted to your own marketing. The product may be different, but the consumer psychology is the same.

Now, I am not about to suggest staying up late to watch infomercials (although it wouldn't be time wasted). However, there is something similar that you should be doing. You may be letting a priceless education pass right beneath your nose that you could be enjoying for free.

Here it is....

...junk mail!

I know, junk mail can be a pain. But think about it. Those companies spend a lot of time and money to test and find out what works in direct mail. You might as well profit from their hard work.

Instead of automatically dumping it in the garbage, take a few minutes to look through it. What kind of headlines do they use? Do they use any creative packaging? What is the formatting? Did something catch your attention?

One of the most powerful strategies for being a successful marketer is to borrow and adapt ideas. It doesn't matter what industry it is from. In fact, often ideas from other industries will provide the biggest breakthroughs.

If you have bought any courses from real estate gurus, then you probably get a lot of mail from them. These guys are masters. Pay attention to what they do.

If you have a good rapport with a seller, ask them what other mail they might have gotten from investors. This works especially well with sellers in foreclosure. They often get mounds of mail. If they will gather it for you and hand it over, that could be a treasure trove.

What do you do with all of this? Start what is called a swipe file. Every master marketer has one. Keep the best pieces. Get a bunch of file folders and come up with a system that works well for you to organize it for quick reference.

When you want to create a new marketing piece, a few minutes perusing your swipe file will get the juices flowing and make it much easier.

So...don't pass up the education that passes through your mailbox everyday.

Jason Van Orden was the President of the Salt Lake Real Estate Investors Association in 2004. He also teaches investors marketing systems to find more deals and make more money with a minimum investment of their time and money. For more tips on how to market to get motivated sellers calling and begging to do business with you go to: http://www.find-real-estate-investing-deals.com/index.htm?article2

Sean Rasmussen is a part time investor and runs these sites:

http://www.wealthcreationdvd.com Free Wealth Creation DVD

http://www.universalwealthcreation.com Wealth Creation with Jamie McIntyre

http://www.australianpropertysourcing.com Property Investments Australia

http://www.sydneypropertyinvestment.com Sydney Property Investment

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These property, finance, stock market & business articles have been supplied in the interest of Universal Wealth Creations visitors who want to expand their knowledge in the wealth creation & investment fields. All the business, finance, stock market & business articles have not been read as they are submitted remotely, so if you find any questionable facts in here or simply do not like it, please email webmaster@universalwealthcreation.com and we will review the material. As we find time to do so, we will go through all articles and remove any that appear not suitable. Other sites we recommend here at Universal Wealth Creation are: 21st Century Academy with Jamie McIntyre, Investor Finance, Universal Trading Solutions which promotes great wealth creators like: Kim Reilly, Simon Martin, Justin Beeton, Louise Bedford, John Kaye, Daniel Kertcher & more. They run great seminars across the country. At times we will publish dates for these seminars as they are made available around the counrty. Meanwhile, there is a great opportunity to learn about the finance, stock market & property investment field through reading these kind of articles. Learn about share trading, options, futures, CFD's, derivatives, warrants, indices & more in the stock market. You will also learn plenty about business, finance & property investing through authors opinions in the marketplace. Enjoy your journey towards financial freedom. We hope you will enjoy your visit.

Regards Sean Rasmussen - Universal Wealth Creation Pty Ltd

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