The largest problem with getting leads involves working the hardest way possible Vs. working the easiest way. The vast majority of businesses today markets backwards, and then they act all surprised when there's no response.
The vast majority of business owners do this. They Create or have services or products from their company and they expect to go out and find people to sell their products or services to.
This is a huge mistake. This method of trying to make money can work if you have an unlimited capacity for spending money, wasting time, and have no concern for risk.
If you're like most of us, we who want to do things a little more safely and cheaply. There's is one positive way to make a large income.
Find Your Market First. Find Out What The People Want. Then let them buy what they've told you they want. You must not spend any time thinking about the product or service you will render until you've discovered the market.
A perfectly matched message to the right market is the best and safest way to go. I am stressing the market to you in a strong way and not the product or service.
You must decide what market either you, or someone else you choose to work with knows throughout. You have to find markets that really, really want things.
There are literally thousands of potential tightly niched markets out there. Your first job is to find them. find what people want before you even begin to think about what kind of products or services they might buy from you.
There are some bad products or services out in the world today that very surprisingly sells extremely well. This has baffled most common cultures and they are still selling.
You must "find the crowd" first before getting into that wishful thinking you have the best products or services. Find them and find out what they want.
Pick a group you thoroughly understand that you can share your passion with. Your credibility with. Finding a target market, one you understand completely will allow you to know people's wants. Then start building your business around your findings.
The most common hurdle businesses face are they think they have the next big thing next to baked bread. Then they ask themselves, "who is going to buy it?"
Do you believe that everyone will line up to do business with you? Not Hardly!
One of the most damaging mistakes is people reading the old "Road-To-Riches" books taught in marketing. This is the reason why the majority of people in their own businesses don't last two years.
Finding a market of interested prospective customers who respond to you is the greatest lesson learned ever! Listen to them tell you what they want. Let them buy whatever they want to buy.
Imagine having no bothersome counseling. No product samples. No taste testing. No advising. Just good old selling. You show them your product or service and they buy it.
Then once they are sold you get them to refer friends and family and you go out and sell more. Your customers do not want a sales counselor. They just want a house, car or piece of equipment etc... Being a pushy salesperson is the greatest toughest challenge there is.
No one believes anyone's sales pitch. No one cares about your "professionalism" or how long your company has been in business. No one wants to hear how your company will solve all their problems and make their lives better.
You must constantly look for the one out of a million people who actually want what you're selling or want to invest in your services. Period!
You have to fight everyone by being an adversary. And until you rearrange your thinking about finding the market first, you'll always be in this needless battle.
Copyright © 2005 Abe Cherian
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com
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About The Author
Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new leads and more customers without spending a fortune. http://www.multiplestreammktg.com.
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This article was posted on September 17, 2005
